Choose the right sender ID (SMS)
-Short Code Vs Long Code
It is impossible to imagine today’s world without messaging.
As throughout our daily lives millions of phones light up
with the notifications of messages regarding business,
emoji exchange, dinner plans, personal wishes on special
days, etc. The estimate indicates that millions of messages
are being sent on a daily basis, yet the senders are not
aware of a certain detail related to the SMS i.e. the
“Sender ID”
Sender IDs are the simplest to explain i.e they are about the numbers that you choose to text the people . They are categorized into two : Short Code and Long Code – each has its unique characteristics.
To identify the sender ID’s type
The length is the first point that helps one to differentiate
between the two.
-
Long code : 10 digits – tied to a area code and a
geographical region (Looks like one’s average
numbers Ex: 1-560-420-6780)
-
Short Code : 5-6 digits – each with its own unique
purpose and use
To identify the sender ID’s type
How to decide the right ID for use?
-
(P2P)Peer to peer communications make the use of long
codes which include chat applications and messaging in
groups. Long code – They are sent at one message per sec
(1 msg/sec) rate.
-
Messages sent in bulk with a rate of forty plus messages
per second (40+msg/sec) – thus making them the right
ID in marketing campaigns. Text alerts or any other
communication with the requirement of direct
communications with certain people makes use of
Short code.
You might have experienced short codes while receiving
messages regarding voting for a certain contender in
a reality show , or an alert regarding weather services,
or a coupon from a brand/restaurant.
This explains that for:
-
P2P use Long Code
-
Marketing and other automated campaigns use
Short Code
Long Code : for chat application – 1 msg/sec
Short Code : Automation, Alerts, marketing campaigns,
etc – (40+)msg/sec
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