Bulk SMS Service

If you work/have worked in marketing, you may have heard of the “rule of seven”. It suggests that you have to reach potential customers in several different places, and in a number of different ways, before you can convert them to purchase.

Exactly how many touches this takes is still up for debate, but it’s clear that successful campaigns need to be as integrated as possible. TextMagic´s SMS Marketing campaigns aim to help customers do this effectively.

You can easily pair bulk text messaging with email marketing. By sending out both email and SMS campaigns you can see how people engage with different communication channels. Over time you will build a clearer picture of how and where members of your database prefer to be contacted.

One of the biggest problems for doctors, dental practitioners and anyone else who operates their business on an appointment basis is no-shows. Manually making calls or sending out emails about appointments can help reduce this, but it’s also very time intensive.

Tools like SetMore can help to reduce this cost by sending out notifications when an appointment is booked, as well as notifying customers and/or employees about changes to the appointment.

You can also use something like Appointment Reminder to automate these reminder phone calls or, more relevant in this case, replace them with text messages instead.

These services represent a great, cost-effective way to get a handle on missed appointments without cutting into employee time, and have a measurable impact on ROI by recouping appointments that would previously have been wasted.

There’s a LOT of email spam out there. Provided you’re not too fast and loose with your mobile phone number, the same isn’t really true of SMS. You may get the odd unsolicited text message, but, for the most part, text messaging is still perceived as being a fairly secure option.

It’s perhaps not surprising that some banks allow customers to request information, such as balances and transactions, using a text message. Banks in the UK are doing similar things, but largely in a more passive way. For example, text message notifications are often used to notify customers they are about to become overdrawn.