IVR & Toll-Free3 min read

IVR for Making Campaign Sales

How an IVR system helps your marketing campaigns and sales — from routing and lead filtering to notifications and call transfer.

CloudShope Team · IVR & Toll-Free

An IVR system is software created for managing inbound calls. It works on the basis of voice recognition or the caller pressing a dedicated extension during the call. In this blog we explain the ways an IVR system helps your marketing campaigns and sales.

What is IVR for making campaign sales?

IVR software doesn’t need any manpower to direct calls to the right people, and it saves callers a lot of waiting time. Large and small call centers alike need IVR systems to keep their call volumes under control.

With IVR, callers can quickly reach the department or executive they want and talk to the right person on the same call, within a minute. IVR systems may work differently with different service providers, depending on the call network, requirements and menu system, but the purpose stays the same for all.

IVR systems

Although many IVR systems are available in the market nowadays, most of them work the same way. Callers dial the main number (a virtual 10-digit number or a toll-free number) and hear the organisation’s pre-recorded welcome greeting. Many IVR flows then ask the caller to choose a preferred language, after which the caller hears the menu options — for example, press 1 for sales and press 2 for support. The caller responds, and the call is automatically routed to the right department or agent.

Importantly, IVR systems are not only for big enterprises; startups and small teams can use them too. Businesses of every size can use IVR for sales or marketing, and it is a fruitful tool for inbound as well as outbound call centers. Companies can also improve their call pick-up time and respond to queries as soon as possible.

Some providers also offer speech recognition and voicemail in their IVR to streamline the entire incoming call process.

The benefits of IVR are not limited to efficient call transfer. Several key IVR features can help your business deliver a seamless experience.

IVR Flow · Payment menu
Call answeredOutbound campaign
Play voice clipreminder.wav
Menu — wait for a keyTimeout 5 s · repeat once
1Talk to an agent
2Payment status
3Call me later

Generating leads for marketing campaigns

Cloudshope Technologies Pvt. Ltd. offers features such as auto-reply SMS, auto-reply WhatsApp and voice call, survey calls, and auto click-to-call. With the notification feature, an admin can get WhatsApp, SMS and email notifications for every incoming call. For example, after an IVR call, the executive or admin can ask the customer to take a quick survey to give feedback on the call.

If an agent wants to redirect a call to a different department, they can do so with the call transfer feature that Cloudshope Technologies Pvt. Ltd. provides in its IVR for making campaign sales.

Filter out leads before passing them to agents

With an IVR system, you can easily evaluate and score your phone leads. Your IVR can ask multiple questions and filter out leads for a particular new campaign.

IVR systems are effective because they connect customers and sales agents immediately, and they help build good relationships because they are ready to take calls 24×7.

Sending notifications

IVR for making campaign sales reduces the number of confirmation and follow-up calls you need to make. Cloudshope Technologies Pvt. Ltd. lets you apply a max limit on every inbound call and add any number to a blacklist or whitelist. After a call with a client, agents can send SMS, WhatsApp or voice call notifications to their customers.

Final thoughts

IVR for making campaign sales benefits a business in many ways. It provides a simple way to connect with your existing and premium customers and saves time. You can use IVR not only for notifications and customer support but also to track your agents’ performance, increase their efficiency, reduce manpower, understand your callers’ preferences and collect valuable feedback from them. IVR helps you attract leads and qualify them.

Cloudshope Technologies Pvt. Ltd. provides a web panel from which all incoming calls are managed and every call is recorded. A 7-day free trial lets you understand and use it before investing.

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